Bail Bonds Client: 291% increase in organic phone calls in 4 months
| July 2016 | September 2016 | |
| Organic Monthly Phone Calls | 119 | 466 |
| Increase | – | 291% |
| Percent of Phone Calls from SEO vs. other channels | 42.2% | 76.9% |
| Conversion Rate of Calls | 2.98% | 4.25% |
| Customers from SEO | 3.5462 | 19.805 |
| Revenue from SEO traffic | $3,546.20/mo | $19,805/mo |
The Challenge:
A local bail bonds owner approached SearchTides after a fall from Google’s top rankings; his business had spent over a year at the #1 position for bail bonds in very competitive state. His current SEO company was unable to fend off a dramatic increase in competition, and the business had dropped through page one as a result of a dramatic increase in competition.
Customers would call at all hours of the day and seek help with a sticky situation. Increasing quality phone calls would directly increase revenue.
The added fun of working in a cutthroat industry such as bail bonds is that most companies do not care how they achieve SEO results. The competition used various grey and black hat techniques that violated the Google search terms; the opportunity would be especially good to test SearchTides’s safe, white hat strategies head on.
Results:
Initially, phone calls were not being tracked from any source. SearchTides integrated over 11 phone numbers, including:
- Google Adwords/Pay Per Click
- Toll Free Phone Numbers
- Local Phone Numbers
- Phone Numbers on Social Media
First Month of Implementing Call Tracking
Setting up Call Tracking allowed the client to undercover crucial pieces of information, such as:
- 54% of phone calls came from two local phone numbers. Campaigns were adjusted in order to highlight these geographical areas more
- Google Adwords was not being properly reported by the Pay Per Click company being used
- 8% of phone calls were not being answered, despite the 24/7 advertised service. This insight led to an additional call monitoring resource being hired in order to field calls that were previously costing the business revenue.
The insights from Call Tracking also led to optimizing the website for conversions, substantially increasing the conversion rate by 42.6%. The tracking also illuminated a need to focus on Google Local Listings, in order to to appear in the “Map Pack” of the search results.
| July 2016 | September 2016 | |
| Organic Monthly Phone Calls | 119 | 466 |
| Increase | – | 291% |
| Percent of Phone Calls from SEO vs. other channels | 42.2% | 76.9% |
| Conversion Rate of Calls | 2.98% | 4.25% |
| Customers from SEO | 3.5462 | 19.805 |
| Revenue from SEO traffic* | $3,546.20/mo | $19,805/mo |
*Using reported value per customer of $1,000
Organic Phone Calls in July
Organic Phone Calls in September
SEO from SearchTides increased SEO revenue by 458% at the conclusion of the four-month period, from $3,546.20 a month to $19,805 a month.
The conversion optimization further increased non-SEO revenue by 42.6%
Organic Phone Calls in September
The post Make the Phones Ring 4 Times as Frequently appeared first on Search Engine Optimization | SearchTides.
from Search Engine Optimization | SearchTides http://searchtides.com/2016/10/19/make-the-phones-ring-4-times-as-frequently/
