Merging Websites After a $40 Billion Acquisition

http://searchtides.com/wp-content/uploads/2016/10/rankings-before-1024x374.png

Medtronic: Respiratory Compromise

Before:

Source: SEMRush.com

After:

Source: SEMRush.com

 

The Challenge:

Medtronic (NYSE: MDT) had recently purchased Covidien Ltd. for $42.9 billion. The new company, Medtronic Ltd, were tasked with the massive undertaking of porting the Covidien website over to the Medtronic space. This process needed to preserve the organic rankings from both the Covidien and Medtronic sites.

Medtronic also needed a way to raise awareness and drive traffic to a new set of medical devices focused on addressing the hospital issue of Respiratory Compromise.

SearchTides was approached in order to achieve a variety of objectives:

• Provide extensive competitor analysis on Smiths-Medical, Philips, and Nonin
• Provide guidance for the transition of the Covidien website over to the Medtronic website, including web schema
• Identify 300-350 potential keywords for Medtronic to target related to Respiratory Compromise
• Rank for all relevant keywords

Results:

Technical website recommendations were implemented and resulted in a 45% increase in website traffic over a period of 9 months

Medtronic ranked #1 for all desired keywords related to Respiratory Compromise

 

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from Search Engine Optimization | SearchTides http://searchtides.com/2016/10/19/merging-websites-after-a-40-billion-acquisition/